Dynamic flash ads were created to promote tune-in for MLB Postseason coverage on TBS and TNT. There were a variety of ad sizes which were feed driven and automatically updated to display the next available postseason match-ups. The ads pulled in the team logos, game time and network as well as displaying up to 3 games at a time.
To promote the suite of March Madness Live products rich-media and iAds were created to display realtime video highlights and live scores during the NCAA Men's Basketball Tournament. The ads would display up to 4 live and or upcoming games with game states and details. The goal of the campaign was to boost awareness before the products were available, then target users aggressively once the games were live.
As the products went live, a huge campaign to target users via search, mobile, social and display ads pushed information to them to get fans ready to use the product.
The results of the campaign were amazing. Downloads, usage and click thru rates were all up and the product hit all of its goals for the season.