March Madness Live allows fans to watch NCAA tournament games on their computers, smartphones and tablets. The products are designed to allow fans maximum access to all available information about the games. Included are full stats, lead tracker, custom Twitter streams for every team, social interaction with the ability to post and share videos, tweets and photos and of course the highest quality HD video. The objective is to increase time spent and total viewership.
Apps created to provide live enhanced coverage of various PGA Championship events. Platforms include: Android / iOS handset and tablet, desktop web and Samsung Smart TV. Product features range from scoring, live video streaming, course stats, vod highlights and more.
Charged with leading the conceptual design and creative direction of a new mascot for Dover International Speedway - Miles was created as an intimidating, car crushing creature who wreaks havoc on NASCAR’s most skilled competitors to embody the characteristics of concrete racetrack.
In addition to appearing in all track marketing materials such as broadcast, digital and print, Miles has been molded into the winner’s trophy, collectable pins, action figures and toys, video games, crystal awards, featured in a comic book and of course the Monster Monument.
The Monster Monument became the largest attraction at a NASCAR track and is one of the tallest fiberglass structures in the world. The Monster Monument stands 46-feet-tall in the Victory Plaza.
Completed in 2008 he became a new focal point for race fans visiting the Monster Mile. Nearly five stories tall, the structure depicts the monster bursting out of the concrete ground, carrying with him a full-scale stock car in his right hand. Glowing red eyes and a menacing grin make the monster a “must see” for race fans visiting the Monster Mile all year round.
The 60-foot-round base of the monument serves as a tribute to all Dover race winners and legendary drivers who make their mark at the Monster Mile. Special driver dedications were commemorated around the base of the monument which includes a chronological listing of Dover winners by race and series. Richard Petty and Bobby Allison, each with seven career wins at Dover were the first drivers to be honored.
Winsipedia.com is a visual college football database with overviews and team comparisons for every FBS team using the most accurate publicly available all-time records and historical data. This site is a side project created along with a couple friends in 2013.
The idea was to bring together the most relevant college football historical data in one place and display them visually so teams can be easily compared.
During TNT's race coverage of the NASCAR Sprint Cup Series and ESPN's nine Chase for the Sprint Cup Championship races, NASCAR.COM's RaceBuddy supplemented the on-air viewing experience with additional interactive content and live video. RaceBuddy featured an unprecedented ten live camera views including four in-car driver cameras, in-car audio so fans could listen to the favorite drivers interact with their crew chiefs and teams, and a real-time leaderboard. Additionally the race tracker component allowed fans to customize which drivers they wanted to follow. With DVR functionality for every available camera feed fans could rewind any part of the racing action and watch on demand highlights.
360° camera technology gave fans the ability to scan the pits with a unique panoramic view that they controlled.
Twitterverse was a unique visual display of Twitter activity of fans tweeting about NASCAR drivers and teams during a live race. The application was the first of its kind to chart real-time tweets, lap-by-lap, broken out by drivers. The simple and fun color spheres would scale up or down for each driver depending on activity any given minute. Fans could follow their favorite driver in context of each lap and know when their driver’s were trending in popularity. The application used a physics engine that displayed information in a dynamic way that rendered a unique visual layout for each fan that actually changed and moved by each fans own interaction with the tweet.
Rich-media ads were used to takeover NASCAR.COM to promote live coverage throughout the season. RaceBuddy brought online fans closer to the race than ever before.
NCAA.com is undergoing a major redesign to be launched fall 2013.
The challenge is the complexity and sheer volume of content including 30 plus multi-gender sports, all divisions, over 1300 member schools and live coverage of 89 national championships. Additionally the types of content provided is varied such as; written stories, live and on-demand video, stats, photo galleries, brackets, interactive components and more.
The first step was to engage in a site wide inventory eliminating and combining content where possible, as well as reorganizing and simplifying the site structure and navigation. We then created a modular grid system with a multitude of templates allowing the editorial staff the maximum flexibility to publish content appropriately as the news cycle and sport season demands.
A new content management system gives the editors the ability to tag content by topics so that key parts of the site can be automated. The system also automatically produces a mobile version of the site using the same modules utilized by the desktop.
The design allows for future plans of expanding to a 1280 or wider resolution and full responsiveness.
NBA Playermetrics is an online tool used to view, measure and compare the most popular NBA Draftees. It makes use of a 360 degree camera arrangement that captures the subject from every angle. These images are stitched together in an interactive environment allowing the user to rotate the subject in a complete circle. This control coupled with additional biometric info-graphic comparisons gives the user an entertaining and interactive tool that they can use to compare the up and coming players with some of the NBA’s greatest legends.
NCAA.com Football GameCenter is a live scoring application and fully interactive fan experience.
Each week fans can follow live games across all divisions. GameCenter tracks and displays visually realtime game data including; team and individual statistics, scoring drives and play-by-play. In addition fans will find exclusive editorial content and video recaps and highlights.
Users can also interact with social media touch-points, polls, “Like” or follow their team via Twitter and Facebook integration. Users also can toggle between other live games to follow the latest action.
Powerade 4pt Performance used 4 major major statistical categories; scoring margin, turnover margin, assist to turnover ratio and points per game to rank the 68 teams in the NCAA Men's Basketball Tournament. Data was updated realtime throughout the tournament.
The site allowed users to sort the field by each category as well as the overall combined stat. Users could view the rankings in any of 3 views; bracket, region or team list. Teams could be also be highlighted by conference and users were able to compare stats in detail between any 2 teams.
Dynamic flash ads were created to promote tune-in for MLB Postseason coverage on TBS and TNT. There were a variety of ad sizes which were feed driven and automatically updated to display the next available postseason match-ups. The ads pulled in the team logos, game time and network as well as displaying up to 3 games at a time.
To promote the suite of March Madness Live products rich-media and iAds were created to display realtime video highlights and live scores during the NCAA Men's Basketball Tournament. The ads would display up to 4 live and or upcoming games with game states and details. The goal of the campaign was to boost awareness before the products were available, then target users aggressively once the games were live.
As the products went live, a huge campaign to target users via search, mobile, social and display ads pushed information to them to get fans ready to use the product.
The results of the campaign were amazing. Downloads, usage and click thru rates were all up and the product hit all of its goals for the season.
NASCAR.com was redesigned with goals of increasing video plays, creating pre, live and post race modes and providing more areas for editorial content. During live races the site morphed to present realtime race data, driver statistics and leader board and also promoted premium subscription products.
Additionally, featured content was evolved utilizing data visualization, enhanced driver statistics, social sharing tools and user commenting to increase engagement.
The RaceView suite of products was redesigned to offer the most complete way to follow live Sprint Cup races. Consumers could select which driver they wanted to follow using real-time telemetry, driver data and in-car audio for all race teams.
The NCAA March Madness 75th Anniversary campaign promotes the top 75 greatest players of all time, the top 30 teams of all time, and the top 35 moments of March Madness History. Users voted for their top 5 players, 1 moment, and 1 team and winners were announced at the Final Four in Atlanta during an award ceremony. The NCAA.com interactive timeline was unveiled in November 2012 and includes rare photos, videos and stories from each year of the NCAA tournament's rich history. Additionally, the innovative presentation includes bracket results for every NCAA tournament game ever played.
The voting component was revealed with a press release and social outreach program to generate awareness for the launch of the site. This was followed up immediately by an aggressive online campaign of database marketing, ad banners and social media to push across NCAA.com and other Turner and NCAA properties.
Just before the tournament the scope of the promotion widened with video placements of key moments from the past 75 years appearing on TV screens in Wal-Mart and Airport Network. On nationally televised games, CBS promoted the voting through vignettes and content highlighting great moments, with a call to action to drive to the voting site.
The final push for voting came during the first week of the NCAA Tournament in 2013, with on-air reads and graphics pushing fans to the site to vote for their favorites.
Examples of annual reports and mass marketing sales catalogs and brochures created for The Home Depot.