Charged with leading the conceptual design and creative direction of a new mascot for Dover International Speedway - Miles was created as an intimidating, car crushing creature who wreaks havoc on NASCAR’s most skilled competitors to embody the characteristics of concrete racetrack.
In addition to appearing in all track marketing materials such as broadcast, digital and print, Miles has been molded into the winner’s trophy, collectable pins, action figures and toys, video games, crystal awards, featured in a comic book and of course the Monster Monument.
The Monster Monument became the largest attraction at a NASCAR track and is one of the tallest fiberglass structures in the world. The Monster Monument stands 46-feet-tall in the Victory Plaza.
Completed in 2008 he became a new focal point for race fans visiting the Monster Mile. Nearly five stories tall, the structure depicts the monster bursting out of the concrete ground, carrying with him a full-scale stock car in his right hand. Glowing red eyes and a menacing grin make the monster a “must see” for race fans visiting the Monster Mile all year round.
The 60-foot-round base of the monument serves as a tribute to all Dover race winners and legendary drivers who make their mark at the Monster Mile. Special driver dedications were commemorated around the base of the monument which includes a chronological listing of Dover winners by race and series. Richard Petty and Bobby Allison, each with seven career wins at Dover were the first drivers to be honored.