To promote the suite of March Madness Live products rich-media and iAds were created to display realtime video highlights and live scores during the NCAA Men's Basketball Tournament. The ads display up to 4 live games including game states, scores, team logos and programing network. The goal of the campaign was to boost awareness before the products were available, then target users aggressively once the games were live.
Dynamic digital ads were created using flash, html5 and xcode to promote tune-in for MLB Postseason and NBA Playoffs coverage on TBS and TNT. There were a variety of ad sizes which were feed driven and automatically updated to display the next available match-ups, team logos, scores, game times and network logos.