NASCAR.com was redesigned with goals of increasing video plays, creating pre, live and post race modes and providing more areas for editorial content. During live races the site morphed to present realtime race data, driver statistics and leader board and also promoted premium subscription products.
Additionally, featured content was evolved utilizing data visualization, enhanced driver statistics, social sharing tools and user commenting to increase engagement.
The RaceView suite of products was redesigned to offer the most complete way to follow live Sprint Cup races. Consumers could select which driver they wanted to follow using real-time telemetry, driver data and in-car audio for all race teams.