The NCAA March Madness 75th Anniversary campaign promotes the top 75 greatest players of all time, the top 30 teams of all time, and the top 35 moments of March Madness History. Users voted for their top 5 players, 1 moment, and 1 team and winners were announced at the Final Four in Atlanta during an award ceremony. The NCAA.com interactive timeline was unveiled in November 2012 and includes rare photos, videos and stories from each year of the NCAA tournament's rich history. Additionally, the innovative presentation includes bracket results for every NCAA tournament game ever played.
The voting component was revealed with a press release and social outreach program to generate awareness for the launch of the site. This was followed up immediately by an aggressive online campaign of database marketing, ad banners and social media to push across NCAA.com and other Turner and NCAA properties.
Just before the tournament the scope of the promotion widened with video placements of key moments from the past 75 years appearing on TV screens in Wal-Mart and Airport Network. On nationally televised games, CBS promoted the voting through vignettes and content highlighting great moments, with a call to action to drive to the voting site.
The final push for voting came during the first week of the NCAA Tournament in 2013, with on-air reads and graphics pushing fans to the site to vote for their favorites.